CREATIVE DIRECTOR, ADAM FROST
“VISUAL ART COMBINED WITH HIGH FASHION, PERFORMANCE ART, MUSIC”
“Your just as good as the other designers you know” - Róisín Murphy
Adam Frost is a queer working class visual artist, fashion designer and musician, merging all art forms. Frost was born in Greenwich, South East London and raised in Hastings, making Frost the eclectic prolific character that he is. “If I’m not singing I’m painting, if I’m not painting, I’m making a dress, if I’m not making a dress, I’m producing, or screen printing. I can't have one art form without the other” - Adam Frost, 2024
Frost takes inspiration from death, depression, heart ache, mental health, chlamidia, sex, working class themes, disco, magpies, Isabella Blow, Tracey Emin. Sonically inspired by Björk, Aphex Twin, Grace Jones. All this gets merged together into its own world.
Frost is about NEVER GIVING UP, NO MATTER WHAT, KEEP GOING, CARRY ON.
Since studying MA FASHION at the Royal College Of Art in 2019 and approaching the course as a “Fashion Artist” he has gone onto being featured on the cover of Katie Grand’s LOVE Magazine, shoot by Tim Walker and featured alongside other major hot London fashion stars. Frost then was supported by mega stylist Oliver Volquardsen who was creative consulting on Frost’s SS21 debut that was featured heavily in PERFECT Magazine.
For AW23 friend and collaborator Hayley Cowling consulted on the collection “Everything I Need Is Within Me” which got much press attention such as SHOWstudio and HUNGER which led to SS24 backing from Schwarzkopf Pro, with Nick Irwin creative directing the hair. Frost worked with stylist Kim Howells on the looks and created a collection of 18 looks, which got 5 Million views on Schwarzkopf’s instagram.
Frost fashion has been worn often on his muse Desta French, a regular collaborator as well as Princess Julia, Tayce’s RPDR UK entrance look, Shea Coulee featured in i-D Magazine… to name but a few. Frost has also been on BBC Three’s HOT PROPERTY with Young Filly.
Frost has been represented by KMR Fashion Consultancy since AW23.
C.V.
FASHION & ART STUDIO WORK
Adam Frost - Creative Director - Visual Art, Fashion, Performance Art, Music, DJ - London & Hastings, 2017 - Present
Lecturer - East Sussex College, Lewes - Creative Media & Production, Fashion & Textiles - Lewes, 2023 - Present
Schwarzkopf by Adam Frost - London Fashion Week, SS24 - 2023
One Hundred Shoreditch - Pride Lobby Commission - London, July 2023
Visiting Lecturer - ESCG, Lewes - Fashion, Style & Design - Lewes, 2022 - 2023
Rambert, PEAKY BLINDERS - Seamster - London, September, 2022
History Huh Ltd, RED WHITE & ROYAL BLUE Costume & Seamster - June - August, 2022
Bar Doña, Adam Frost Presents, Residency - March - August, 2022
Fashion Retail Academy - London - March, 2022
Electronic-sheep X NCADD X Adam Frost - Dublin, 2021
Alternative Hair Show, Sanrizz Academy - London, 2021
Iris Law - Seamster - London, 2021
The Marlborough Theatre - Artist In Residency - Brighton, 2019
Home Live Art - Artist In Residency - Hastings, 2019
DOGGOD - Machinist - Hastings, 2018
Margo Internship & Sales - London, 2016-18
Gather No Mosss Ltd - Sample Cutter - London E8, 2016
Ed Marler Internship @ Fashion East - London, 2015
Christopher Shannon Internship - London, 2015
PUBLICATIONS
KALTBLUT Magazine - https://www.kaltblut-magazine.com/adam-frost-a-w24-rigorous/
NOCTIS - https://noctismag.com/fashion/adam-frost-presents-rigorous-aw24/
Middlesex University London - https://www.mdx.ac.uk/news/2023/09/mdx-alumnus-waves-london-fashion-week
5’ELEVEN”- https://www.5elevenmag.com/post/adam-frost-ss24
BROKE MAGAZINE - https://brokemagazine.co.uk/adam-frost-ss24-art-is-abundance-redefines-fashion/
SINSA - https://thesinsa.com/adam-frosts-art-is-abundance-ss24-collection/
PAUSE - https://pausemag.co.uk/2023/09/lfw-adam-frost-spring-summer-2024-collection/
HUNGER Magazine - https://www.hungertv.com/editorial/adam-frost-from-the-dance-floor-to-working-class-couture/
The Standard - https://www.standard.co.uk/lifestyle/fashion/london-fashion-week/five-hottest-new-names-london-fashion-week-b1106603.html
SHOWstudio -https://www.showstudio.com/collections/autumn-winter-2023/adam-frost-aw-23
PERFECT Magazine - https://www.theperfectmagazine.com/features/adam-frost-discusses-night-terrors-his-love-of-bjrk-and-the-reality-of-bringing-his-ss21-lookbook-to-life
PERFECT Magazine - https://www.theperfectmagazine.com/features/adam-frost
MUSIC VIDEOS & FILM SUPPORTING ARTIST 2018 - Present
HOT WAX - Not your (Barbie) - Music Video, 2022
LAUREL - Let Go - Music Video, 2021
BRIGHTON Film - featuring Larry Lamb - Feature Film, 2021
BBCThree - HOT PROPERTY - Supporting Artist - TV Show, 2019
KID KAPICHI - Glitterati & Homo Sapiens - Music Video, 2019/21
Róisín Murphy - 'All My Dreams, Plaything, Jacuzzi Roller-coaster, The Rumble - Music Video, 2018