CREATIVE DIRECTOR, ADAM FROST

VISUAL ART COMBINED WITH HIGH FASHION, PERFORMANCE ART, MUSIC”

“Your just as good as the other designers you know” - Róisín Murphy

Adam Frost is a queer working class visual artist, fashion designer and musician, merging all art forms. Frost was born in Greenwich, South East London and raised in Hastings, making Frost the eclectic prolific character that he is. “If I’m not singing I’m painting, if I’m not painting, I’m making a dress, if I’m not making a dress, I’m producing, or screen printing. I can't have one art form without the other” - Adam Frost, 2024

Frost takes inspiration from death, depression, heart ache, mental health, chlamidia, sex, working class themes, disco, magpies, Isabella Blow, Tracey Emin. Sonically inspired by Björk, Aphex Twin, Grace Jones. All this gets merged together into its own world.

Frost is about NEVER GIVING UP, NO MATTER WHAT, KEEP GOING, CARRY ON.

Since studying MA FASHION at the Royal College Of Art in 2019 and approaching the course as a “Fashion Artist” he has gone onto being featured on the cover of Katie Grand’s LOVE Magazine, shoot by Tim Walker and featured alongside other major hot London fashion stars. Frost then was supported by mega stylist Oliver Volquardsen who was creative consulting on Frost’s SS21 debut that was featured heavily in PERFECT Magazine.

For AW23 friend and collaborator Hayley Cowling consulted on the collection “Everything I Need Is Within Me” which got much press attention such as SHOWstudio and HUNGER which led to SS24 backing from Schwarzkopf Pro, with Nick Irwin creative directing the hair. Frost worked with stylist Kim Howells on the looks and created a collection of 18 looks, which got 5 Million views on Schwarzkopf’s instagram.

Frost fashion has been worn often on his muse Desta French, a regular collaborator as well as Princess Julia, Tayce’s RPDR UK entrance look, Shea Coulee featured in i-D Magazine… to name but a few. Frost has also been on BBC Three’s HOT PROPERTY with Young Filly.

Frost has been represented by KMR Fashion Consultancy since AW23.

C.V.

FASHION & ART STUDIO WORK

Adam Frost - Creative Director - Visual Art, Fashion, Performance Art, Music, DJ - London & Hastings, 2017 - Present

Lecturer - East Sussex College, Lewes - Creative Media & Production, Fashion & Textiles - Lewes, 2023 - Present

Schwarzkopf by Adam Frost - London Fashion Week, SS24 - 2023

One Hundred Shoreditch - Pride Lobby Commission - London, July 2023

Visiting Lecturer - ESCG, Lewes - Fashion, Style & Design - Lewes, 2022 - 2023

Rambert, PEAKY BLINDERS - Seamster - London, September, 2022

History Huh Ltd, RED WHITE & ROYAL BLUE Costume & Seamster - June - August, 2022

Bar Doña, Adam Frost Presents, Residency - March - August, 2022

Fashion Retail Academy - London - March, 2022

Electronic-sheep X NCADD X Adam Frost - Dublin, 2021

Alternative Hair Show, Sanrizz Academy - London, 2021

Iris Law - Seamster - London, 2021

The Marlborough Theatre - Artist In Residency - Brighton, 2019

Home Live Art - Artist In Residency - Hastings, 2019

DOGGOD - Machinist - Hastings, 2018

Margo Internship & Sales - London, 2016-18

Gather No Mosss Ltd - Sample Cutter - London E8, 2016

Ed Marler Internship @ Fashion East - London, 2015

Christopher Shannon Internship - London, 2015

PUBLICATIONS

KALTBLUT Magazine - https://www.kaltblut-magazine.com/adam-frost-a-w24-rigorous/

NOCTIS - https://noctismag.com/fashion/adam-frost-presents-rigorous-aw24/

Middlesex University London - https://www.mdx.ac.uk/news/2023/09/mdx-alumnus-waves-london-fashion-week

5’ELEVEN”- https://www.5elevenmag.com/post/adam-frost-ss24

BROKE MAGAZINE - https://brokemagazine.co.uk/adam-frost-ss24-art-is-abundance-redefines-fashion/

SINSA - https://thesinsa.com/adam-frosts-art-is-abundance-ss24-collection/

PAUSE - https://pausemag.co.uk/2023/09/lfw-adam-frost-spring-summer-2024-collection/

HUNGER Magazine - https://www.hungertv.com/editorial/adam-frost-from-the-dance-floor-to-working-class-couture/

The Standard - https://www.standard.co.uk/lifestyle/fashion/london-fashion-week/five-hottest-new-names-london-fashion-week-b1106603.html

SHOWstudio -https://www.showstudio.com/collections/autumn-winter-2023/adam-frost-aw-23

PERFECT Magazine - https://www.theperfectmagazine.com/features/adam-frost-discusses-night-terrors-his-love-of-bjrk-and-the-reality-of-bringing-his-ss21-lookbook-to-life

PERFECT Magazine - https://www.theperfectmagazine.com/features/adam-frost

MUSIC VIDEOS & FILM SUPPORTING ARTIST 2018 - Present

HOT WAX - Not your (Barbie) - Music Video, 2022

LAUREL - Let Go - Music Video, 2021

BRIGHTON Film - featuring Larry Lamb - Feature Film, 2021

BBCThree - HOT PROPERTY - Supporting Artist - TV Show, 2019

KID KAPICHI - Glitterati & Homo Sapiens - Music Video, 2019/21

Róisín Murphy - 'All My Dreams, Plaything, Jacuzzi Roller-coaster, The Rumble - Music Video, 2018